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Hello, I'm Brett Gander

Creative Director

I'm based out out New York City. As a Creative Director, I drive strategic creative vision and lead teams to deliver impactful campaigns across diverse platforms. My approach blends compelling storytelling with a deep understanding of human experience, resulting in award-winning work. I am a brand builder, well-versed in creating brands from the ground up and establishing robust brand standards that ensure consistent and impactful messaging across all channels. I excel at fostering collaborative environments, mentoring talent, and aligning creative output with business objectives. I am proficient at managing complex projects, from small digital initiatives to million-dollar global campaigns, and thrive in fast-paced, international settings. I am a decisive leader, setting creative guidelines, facilitating brainstorming, and serving as a central point of connection for all design disciplines. My goal-oriented nature and 'We Will Win' mentality empower teams to achieve exceptional results.

Core Competencies

Creative Direction & Strategy, Brand Development & Management, UI/UX Design,

Digital & Print Design, Motion Graphics & Video Production, Photography & Illustration, Team Leadership & Mentoring, Project Management & Budgeting, Global Team Collaboration, Brand Guidelines Development, Marketing Campaign Development, Content Creation, Strategic Planning, Problem-Solving, Visual Communication, Client Relations, Adobe Creative Suite Proficiency

Experience

Global Creative Director | Forsta, Press Ganey, RioSEO | New York, NY (Hybrid) | August 2021 - March 10

  •  Founded and developed the Forsta brand, creating comprehensive brand guidelines and driving brand adoption across global marketing teams.

  •  Led a team of up to nine designers across the US and UK, providing creative direction for web, print, digital, social, and video marketing content.

  •  Directed the creation of an average of 29 data sheets, 29 eBooks, 7 case studies, 41 webinars, 30 videos, and 12 marketing campaigns annually.

  •  Implemented a streamlined filing system, resulting in an estimated 1-hour time savings per designer per day.

  •  Conducted a comprehensive creative audit, yielding a $125,000 cost savings per quarter for Forsta.

  •  Directed the rebranding of Press Ganey and RioSEO, ensuring consistent brand messaging while maintaining individual brand identities.

  •  Contributed to a 19% year-to-date (YTD) gross sales increase for Press Ganey and a 32% increase for Forsta following the merger and rebranding (October 2022 Town Hall performance update).

  •  Played a key role in achieving a $29 million YTD net sales increase for Press Ganey and a 115% increase for Forsta.

  •  Helped drive a 3% increase in overall Q3 revenue.

  •  Developed and executed successful marketing campaigns that significantly increased brand visibility and engagement.

  •  Conducted strategic brainstorm sessions and fostered a collaborative, learning-focused environment.

  •  Drove online performance through strategic creative direction and effective team management.

 

​Director/Designer/Photographer | HealthyLine | New York, NY | August 2018 - August 2021

  • Directed the creative process across multiple design disciplines, including graphic design, motion and video design, and web UI/UX.

  • Collaborated with global teams across diverse time zones to develop and implement innovative creative strategies.

  • Established and maintained creative guidelines, ensuring brand consistency across all platforms.

  • Led creative brainstorm sessions to generate innovative ideas and solutions.

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Creative Director/Designer | Bella Magazine | New York, NY | January 2018 - September 2019

  • Provided creative direction for all aspects of the Bella Magazine brand, including cover designs, page layouts, and motion graphics for Bella TV.

  • Designed and implemented UI/UX improvements to enhance the user experience.

  • Creative Director/Designer | Freelance | New York, NY | February 2013 - 2019

  • Provided comprehensive creative services to diverse clients, including branding, web and mobile design, print, and digital design, animation, and video production.

  • Utilized UI/UX design methodologies, including wireframes, mock-ups, and prototypes, to deliver user-centered solutions.

  • Managed projects from concept to implementation, ensuring timely and successful delivery.

Tools

I utilize a diverse set of tools and techniques to bring my creative vision to life. From traditional design software to cutting-edge digital platforms, I am well-versed in leveraging the latest tools to achieve exceptional results.

Contact

Email - brettgander@yahoo.com
Mobile - 212.920.6807

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