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Breaking the mold
Global Creative Director
I led a bold reimagining of the Forsta brand by commissioning a curated group of New York City artists to create expressive, one-of-a-kind illustrations that now bring energy and distinction to offices around the world. "Breaking the Mold" transforms workplace environments through a lens of Pop Art and Surrealism, introducing wit, perspective, and a distinctly human point of view.
Rooted in the lived experience of the people inside the brand, the project was designed to challenge convention while strengthening connection, pride, and culture. The result is a collection of visually striking works that extend the brand story beyond traditional touchpoints and into the everyday spaces where teams work, gather, and grow.
