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Logos
Global Creative Director
I establish the overarching vision and creative direction for logo design, ensuring the final mark is a distilled, precise embodiment of the brand’s essence. I approach logo design as a strategic excavation—uncovering the brand’s core identity, values, and the psychology of its audience. I interrogate the narrative until its essence is revealed, then translate that story into a visual identity that resonates with clarity and purpose.
Every logo I lead is born from deep research, thoughtful iteration, and a commitment to timelessness. Whether launching a global brand like Forsta across 100+ countries, refining identities for Press Ganey and RioSEO, or creating the small-town Delchar Theater logo, I ensure each mark carries the weight of the brand’s story while remaining clean, adaptable, and unmistakably alive. No matter the size of the company, the logo is the foundation that holds a brand together. Typography, proportion, and negative space are treated with equal rigor—because the smallest mark must hold the greatest meaning.
