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Branding

Creative Director

I was the driving force behind the strategic development of brand guidelines, translating audience preferences into actionable standards for creative execution and campaign success. I also managed the creative teams, ensuring consistent brand application.

I see brand identity as a bit like cultivating a meticulously planned garden. From the initial seed of an idea to the inevitable need for pruning and sculpting, I nurture cohesive brands that actually get noticed. I'm there to pull weeds when necessary, ensuring the brand stays vibrant and healthy. (And yes, I have strong opinions on brand fonts.)

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