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Social
Global Creative Director
I lead social media creative direction, shaping dynamic content that captures attention and deepens brand connection. I guide creative teams through every stage of production, ensuring campaigns are executed with precision, consistency, and impact. I approach social media as a strategic, global discipline. In this section, you’ll see LinkedIn ads, carousels, digital display ads, and a TikTok dance challenge video with its behind-the-scenes footage.
The TikTok challenge was my initiative to bring two companies together after a drawn-out acquisition. It was a global team-building project that bonded everyone involved and brought out a competitive spirit. Studio 68 in London helped with choreography. Each team had two days to prepare. I selected the final dance location and directed the shoot via live video.
All other design work across LinkedIn, carousels, and digital display came through my creative direction of internal creative teams ranging from 2 to 11 designers. I coordinated these teams across the US, Canada, and UK, aligning creative execution with long-term brand strategy. The result was a 30% increase in engagement through co-branded campaigns and digital experiences. I deliver visually distinctive work that maintains brand integrity and adheres to best practices across a wide range of platforms. This section reflects my ability to lead internal teams and deliver content that is both strategically sound and visually compelling.
