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Times Square
Global Creative Director
I translated a bold vision into a fully realized production, overseeing synchronized 3D and 2D video work and a dynamic on-location shoot that transformed a key section of Times Square into a vivid, PG Forsta-branded environment.
I wrote and directed everything on screen, including the script and concept for the on-location shoot itself. The on-location production and 3D video were created with Indigo Productions in New York City, with the green screen set built and shot at Gum Studio in Brooklyn. Zero-G, an agency in Dublin, Ireland, handled the 2D videos. The final deliverables include behind-the-scenes shots from the on-location shoot, the 3D anamorphic video process, and the final videos both on screen in Times Square and as on-location footage.
Through strategic planning, disciplined teamwork, and a measured intensity, I delivered an unforgettable campaign that commanded attention across the city and elevated the brand’s presence at scale.
