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Video
Creative Director
Through the lens of a Creative Director, the creative lifecycle is a grand adventure. I piloted the journey from initial story and visual brainstorming to the final, polished product. I ensured the brand's message didn't just land, it resonated – like a perfectly tuned guitar. (Or, since I don't play, something less musical, but equally effective).
Through my eyes, every video is a mini-movie. Here you will find a collection of stories, told through studio shoots, on-location adventures, and even collaborations with the mighty Getty. I direct the creative symphony, ensuring everyone's on the same page (literally and figuratively), whether we're shoulder-to-shoulder or continents apart. And yes, I always pack extra coffee.
